Anyone who spends a lot of time outdoors knows the problem: sports equipment and shoes quickly become damp and start to smell when used intensively. This is exactly where SmellWell comes in: the Swedish brand offers innovative, sustainable freshness solutions that perfectly match Zanier and our passion for outdoor adventures. Zanier is now the official distributor of SmellWell in Austria.
A smelly pair of soccer shoes inspires a sustainable solution
SmellWell was founded in Sweden in 2012 – inspired by a pair of smelly soccer shoes. Instead of just covering up odors, the company worked with scientists to develop a planet-friendly formula that tackles the root cause. Today, SmellWell is available in over 6,000 stores worldwide and offers sustainable 3-in-1 solutions that absorb moisture, neutralize odors, and provide long-lasting freshness.
The products contain Moso bamboo charcoal and minerals that bind moisture, bacteria, and pollutants – without any chemicals. They are climate-neutral and REACH-certified, 100% non-toxic, and effective for up to 6 months. Ideal for shoes, bags, clothing, gloves, or even ski boots. The scented sachets are simply placed in your sports equipment. The result is dry, pleasantly scented shoes, gloves, or bags.
A natural solution that works
Unpleasant odors are caused by bacteria that thrive in damp environments. SmellWell Freshener Inserts tackle the root cause: they effectively absorb moisture, thereby removing the breeding ground for bacteria. Without moisture, there are no bacteria and therefore no odor.
In addition to the popular Freshener Inserts, SmellWell also offers a Freshener Bag for sportswear, its own Laundry Capsules for laundry, and an Odor Eliminator for targeted odor removal. SmellWell has the right solution for every need—from shoes and bags to sportswear, gloves, and ski boots.
Shared values of Zanier & SmellWell
Zanier and SmellWell share not only a passion for sports and the outdoors, but also a clear commitment to sustainability and climate protection. Both companies are certified as 100% climate neutral by ClimatePartner. SmellWell offers a responsible solution to an everyday problem—unpleasant odors in sports and leisure items. The brand thus perfectly complements the Zanier range and creates real added value for anyone who values functionality, quality, and sustainability.
This shared responsibility for the environment and society is what makes the partnership so harmonious: two brands, one goal—to bring innovation, performance, and sustainability into harmony.
With SmellWell and Zanier, you'll be well equipped for your adventures—with gloves that protect you and freshness solutions that keep your gear comfortable for longer for #mymountainpassion.
We at Zanier welcome personal inquiries if you are interested in more detailed information.
